MUROEXE

Repositioning & Brand Identity

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Founded in 2013, Muroexe brand pioneers ethical fashion with a vegan and genderless design philosophy.
In 2023 has given a twist to its identity after more than a decade of creating shoes. The new brand positioning is based on #WALKYOURDIMENSIONS, an invitation to the brand community to not settle for routine life and explore new dimensions.

The Spring – Summer 2023 collection, which follows the brand’s genderless design line, brings a touch of freshness to the spring season with sandals, mesh fabrics and heavy-duty soles. The continuous improvement in the garment’s last, production and materials is due to the brand’s incorporation into the Mascaró Group.

PHOTOGRAPHER: Geray Mena
MODEL: Eder Ceballos
SET DESIGN: BATE
MAKE UP: Paula del Rio
STYLING: Anna Pandozzi
POSTPRODUCTION: Arena Retouch