Yves Rocher’s 2018 anti-pollution campaign was a milestone in the world of beauty and sustainability. In an effort to protect skin and hair from the damaging effects of pollution, the brand introduced two new skincare lines. The facial line offered innovative products to purify and revitalise the skin, while the hair line provided effective solutions to protect and restore hair exposed to environmental pollution.

For this campaign, I played a key role in producing final artwork for magazines, creating social media content (photos, videos and sponsored posts) and writing the copys that would accompany each visual element. Working closely with the PR team, we were also involved in the selection of key influencers for the campaign.